At CRDLE, we help the world do bigger and better business with African farmers, brands, and innovators who are changing communities, protecting our planet, and inspiring us to rise.
In 2013, Valerie Bowden backpacked across the length of the African continent going from Cape Town to Cairo by herself. After her journey, she relocated to Addis Ababa and spent eight years living in Ethiopia where she met her husband, Alula. Despite having a background in Social Work, she quickly realized that good, conscious business was creating the biggest social and environmental impact in African communities. Her mission is to help small and large companies do trade with Africa the right way, and to make finding premium customers the easiest part of business for the amazing African brands she serves.